”Most questions are straightforward, but a few are very subtly worded, as personality-test-type questions often are.
Dating website Ok Cupid purposefully set up bad matches to see how people would behave.
The site was unapologetic about the experiments, despite controversy over Facebook's study to test if it could manipulate users' emotions."Ok Cupid doesn't really know what it's doing," wrote Ok Cupid president Christian Rudder in a blog post Monday.
In labs, they reproduce the conditions of relationships, study interactions, generate conclusions. They write personality-profiling tests, tweak the algorithms. You can read about The Duet® Total Compatibility System in her book, . Eli Finkel (Northwestern University), Schwartz’s younger colleague in the behavioral sciences, who staked out his own territory as industry-scold, denouncing e Harmony, one of the largest dating sites in the world and the first to market a scientific approach to matching.
As the global market for online dating surpasses billion, the lucky ones get hired as consultants by online-dating companies. On the final day of this week’s annual online-dating industry conference in Miami, Schwartz, a pocket-sized woman with a calming smile, told the audience her system is based on the Myers-Briggs Type Indicator, a questionnaire designed to measure how people perceive the world and make decisions.
He said, "If you use the Internet, you're the subject of hundreds of experiments at any given time, on every site.
That's how websites work."Three experiments In one experiment, the site told pairs they were a 90% match when in fact they were a 30% match.An integral part of the Ok Cupid experience — or at least, the part that the interface will never stop harassing you to keep doing, forever and always, until your mouse-clicking finger turns black and falls off — is answering personality and preference questions.In a way, the questions are even more important than the profile you fill out in that they determine your “match” rating with potential dates. The questions are user-written, and as of two years ago, there was a pool of some 257,000 to draw from.When people were told they are a good match, they were more likely to send each other messages through the site.To test if its matching algorithm works and goes beyond the power of suggestion, Ok Cupid also told good matches that they were bad matches.For instance, back in 2011, the founders noted that the answer to the question “do you like the taste of beer?