The social demography of internet dating

For men, age, educational level, and self-rated physical attractiveness are the next most important qualities.

For women, they are not being overweight, self-rated physical attractiveness, and having a photo.

At the same time, some couples find that digital tools facilitate communication and support.

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The internet, cell phones, and social media have become key actors in the life of many American couples— the 66% of adults who are married or in committed relationships.Couples use technology in the little and large moments.Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.

The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.

Online personal advertisements have shed their stigma as matchmakers for the awkward to claim a prominent role in the social lives of millions of people.

Web sites for online dating allow users to post lengthy personal ads, including text and photos; search the database of users for potential romantic partners; and contact other users through a private messaging system.

Couples who have been together for 10 years or less show different patterns of technology usage in the context of their relationship compared with those who have been together for a longer period of time.